We read Thomann's whole catalog every night, so we see every product the day it first appears. Between August 18 and November 3, 2026, 1,266 new models joined: products with new article numbers, without bundles and B-stock. Another 527 older listings came back into stock in the same weeks, and we leave those out.
The pace picked up toward the end of the year: 153 new models in the second half of August, 429 in September, 659 in October and 25 in the first three days of November.
| Department | New models |
|---|---|
| Guitars and basses | 822 |
| Keys | 74 |
| PA | 72 |
| Drums and percussion | 67 |
| Microphones | 65 |
| Studio | 52 |
| Wind instruments | 28 |
| DJ | 23 |
267 brands added at least one model. The middle new model costs $1,272, and 153 of them cost $5,000 or more.
Fender: 114, most of them one line
Fender American Professional Stratocaster, $2,277
69 of Fender's 114 new listings are the new American Professional line, which arrived in October: Stratocasters, Telecasters, basses and HSS versions in a dozen finishes. This one has an alder body, a deep C neck, narrow tall frets and three V-Mod II single coils.
The rest of Fender's additions run from two $717 limited Standard Blackout models to a $15,701 Haunted Strat from the Custom Shop and a $11,215 George Harrison Bass VI. 16 of Fender's 114 have already sold out.
PRS: 78, from Tekton to the Wood Library
PRS Tekton, $3,348
24 of PRS's new models are the Tekton, a mahogany guitar with a mango top, an ebony fingerboard, stainless steel frets and two PRS Stylus humbuckers, in four versions and six finishes. We covered its arrival in October.
PRS also added SE models from $728 and Wood Library guitars near $8,000, including three McCarty Wood Library guitars at $7,985 in late October.
Gibson: 50, acoustics and pickups
Gibson Hummingbird Standard 2026, $4,018
Gibson's new acoustics include the 2026 Hummingbirds, which arrived on October 1 with solid tops, backs and sides, plus new SJ-200 and Dove models. 19 of Gibson's 50 new models are dreadnoughts.
Another 12 are ELEV8 replacement humbuckers at $140 to $156, which we saw cut in price on November 3. At the top sit two 1957 L-5 CES reissues at up to $12,112 and a Murphy Lab 1959 Les Paul limited to 24 pieces.
The rest of the top ten
| Brand | New models | Median price | What they were |
|---|---|---|---|
| Epiphone | 44 | $874 | Prophecy, ES-335, Coronet, Crestwood |
| Yamaha | 27 | $1,681 | Pacifica, a GCB1 grand piano, the DM5 mixer |
| ESP | 22 | $4,261 | nine USA models, LTD guitars |
| Tama | 22 | $1,577 | Starclassic Walnut/Birch kits and snares |
| Yuer | 21 | $40 | small effect pedals |
| Ibanez | 19 | $1,289 | mostly ST-style guitars |
| Furch | 19 | $3,476 | acoustic guitars |
| Martin | 19 | $3,700 | acoustic guitars |
Yamaha's new GCB1 is a 151 cm grand piano at $14,570, delivered with a first tuning. At the other end, Yuer's 21 pedals cost a median $40.
What it means for a buyer
New models rarely get discounted in their first months. Of the 1,266, 1,171 are still in stock. If you want this year's version, buy it when you need it; if last year's model does the job, the previous generation is where the price drops happen. Our weekly price reports cover those.
Where the numbers come from. Thomann's partner feed, which we read every night. A product counts as a new model when it first appears in the feed after August 17, 2026, with an article number above 645,000; lower numbers are older listings back in stock. Bundles, sets and B-stock are left out. Prices are Thomann's US-dollar prices on November 3.
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Denis Kataev runs AudioFu. Every night the site records the prices of more than 38,000 instruments and studio tools at Thomann, and he writes about what those numbers show: what got cheaper, what just arrived, and which discounts are real.
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