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71% of guitars sold in several colors cost more in some of them

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Does the color change a guitar's price? In 7 of 10 models it does, by about 7%

Thomann sells 877 guitar and bass models in two or more colors. 256 cost the same whatever the finish. In the other 621, the cheapest and the dearest color are a median 6.6% apart, and sometimes the reason isn't the paint at all.

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On November 3, 2026, Thomann had 877 guitar and bass models in stock in two or more finishes, 2,418 listings in all. We left out left-handed versions, bundles, and aged or limited editions, which are different guitars rather than different colors.

256 of the 877 cost exactly the same in every color. In the other 621, the cheapest and the most expensive color are a median 6.6% apart, and 60 of them 20% or more.

Models in several colorsSame price in every colorMedian gap when they differ
Electric guitars5281506.1%
Electric basses257877.4%
Acoustic guitars92197.4%

Same guitar, five prices

Yamaha Pacifica 112J, Old Violin Sunburst, $279

Yamaha Pacifica 112J OVS
Yamaha Pacifica 112J OVSST Style Guitars$279 €248
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Thomann lists the same alder body, walnut fingerboard and HSS pickups for all five colors of the Pacifica 112J. #12 of 620 ST style guitars.

ColorPrice
Black$246 (€219)
Lake Placid Blue$257 (€229)
Red Metallic$262 (€234)
Yellow Natural Satin$274 (€244)
Old Violin Sunburst$278 (€248)

In August 2025 all five cost €249. Since then each color has moved on its own: Red Metallic was cut three times in late October, Black once on October 31. The gap isn't the paint; it's how fast each color sells.

That happens often. In 77 of the models whose colors now differ, every color cost the same on August 17. PRS cut the Slate Blue SE Paul's Guitar from €1,049 to €929 on November 3, and the Teal Black one stayed at €1,099.

Black is usually the cheap one

314 of the models come in black and at least one other color. In 203 of them, about two in three, black is the cheapest or tied for cheapest. In 75 it is the most expensive.

Sunbursts and other bursts carry no steady premium. Among the 150 electric guitars that come in both a burst and a solid color, the burst costs more in fewer than half, and the median difference is zero.

When the color changes the wood

Fender Player II Stratocaster, Aged Cherry Burst, $923

Fender Player II Strat MN ACB
Fender Player II Strat MN ACBST Style Guitars$923 €819
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The black, white, blue and orange Player II Stratocasters with a maple fingerboard cost $863 (€769) and have an alder body. The Aged Cherry Burst has a chambered ash body, and the Transparent Mocha Burst a chambered mahogany one, both at $919 (€819). #1 of 620 ST style guitars.

A transparent finish shows the grain, so the body has to be a wood worth seeing. In 82 of the 621 models with different prices per color, Thomann's description lists a different body wood for some of the finishes.

When the shine costs more than the color

Martin D-28, Sunburst, $4,844

Martin Guitar D-28 Sunburst
Martin Guitar D-28 SunburstDreadnought Acoustic Guitars$4,844 €4,299
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A solid spruce top, solid rosewood back and sides, an ebony fingerboard and a 25.4-inch scale. #2 of 282 dreadnought acoustic guitars.

The D-28 Satin has the same woods and hardware in Thomann's listing, but a satin finish instead of a glossy sunburst, and costs $3,924 (€3,499), almost $900 less. A satin finish takes less sanding and buffing, and on an expensive guitar that work shows in the price.

The widest gaps

PRS lists identical specs for the black and the Hunters Green Myles Kennedy model, a swamp ash T-style with a maple fingerboard. The black one arrived at Thomann in September at $3,027 (€2,699), while Hunters Green has cost $3,811 (€3,398) since August, 26% more.

If the color doesn't matter much to you, check every finish of the model before you buy. The median saving is 6.6%, about $66 on a $1,000 guitar, and the cheapest color is often the one that was just reduced.

Where the numbers come from. Every electric guitar, electric bass and acoustic guitar Thomann had in stock on November 3, 2026, from its partner feed. Listings count as one model in several colors when their names differ only in the finish code or color name; left-handed, bundled, aged, relic and limited versions are left out. Colors and woods are taken from Thomann's descriptions. August prices are from our nightly price records, which started on August 17, 2026, with one earlier snapshot from August 2025.

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Denis Kataev

Denis Kataev

Denis Kataev runs AudioFu. Every night the site records the prices of more than 38,000 instruments and studio tools at Thomann, and he writes about what those numbers show: what got cheaper, what just arrived, and which discounts are real.

All stories by Denis Kataev →

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