A sale price is only as good as the prices before it. We have recorded every price in Thomann's catalog every night since mid-August 2026, and we hold a full snapshot from August 2025, so we can check each Cyber Deals cut against the months before it and against last year, not just against last week.
Between November 3 and 9, 1,677 prices fell to their lowest since August 17 after holding for at least two weeks. Here is what they look like against everything before.
| Check | Cuts |
|---|---|
| Lower than any price since August 17 | 1,560 |
| Exactly the same as an earlier low | 117 |
| Pricier in October than in September, then cut | 207 |
| of which, back at exactly the September price | 94 |
| of which, now below the September price | 113 |
| Still above the August 2025 price | 24 |
Most are honest new lows
1,560 of the 1,677 are below every price we recorded since mid-August. 1,100 of the cut products already had a price in our 2025 records, and 1,076 of those are now at or below it, with a median of 14.2% less.
Yamaha SEQTRAK, $257
Yamaha's pocket groovebox, with drums, two synths, a sampler and an FM engine, cost €299 in August 2025. Thomann raised it to €359 on September 9 and has now cut it to €229. Even with the rise in between, that is 23% below the 2025 price. It ranks first of 54 drum machines. #1 of 54 drum machines.
94 are back at their September price
Thomann ran a sale from September 9, and on October 1 most of those prices went back up. 207 of this week's cut products cost more just before Cyber Deals than they did on September 20. 94 of them are now at exactly their September price, 88 of those a September sale price, and 113 are lower.
Gibson Les Paul Custom, $5,259
A Custom Shop Les Paul in Alpine White, with an ebony fingerboard, block inlays, gold hardware and 490R and 498T humbuckers. €5,399 since our records began, €4,690 in September, €5,399 from October 1 and €4,690 again now. The cut is real against the usual price, but if you saw it in September, you've seen this deal. #3 of 252 single cut guitars.
Others in the same loop, each back at its September price:
- Taylor's 354ce 12-string: €2,399, then €1,690, €2,399 and €1,690. On screen that is 30% off.
- Martin's Grand J-16E 12-String: €2,899, €1,998, €2,899, €1,998.
- Fender's 62 Poblano Strat Journeyman: €4,999 in October, €4,490 in September and now.
- ESP's LTD EC-01 FT: €699 in September, €999 in October, €699 again.
113 went below September
Strandberg Boden Metal NX 6, $1,737
The ones that went lower than in September include this headless, multi-scale six-string with a basswood body, a solid maple top and back and a Richlite fingerboard: €1,789 in September, €1,999 in October, €1,549 now. #5 of 17 fanfret guitars.
Hils' HNB5 multi-scale bass went from €555 in September to €398 now, and Höfner's HCT-Leader from €398 to €349.
Some went up in October without any sale before, and then came down further than they had gone up:
- Kala raised its ukuleles on October 23, many to about double, and cut them on November 6. The KA-15S went €49, €99, €39.
- One Control's Granith Grey Booster: €99 in August 2025 and still in August 2026, €115 from October 20, €49 now.
- Cort's MR500E: €296, €379 from October 15, €199 now.
All three end below where they started, but by much less than the cut on screen.
24 cost more than in 2025
The cut can be real against last month and still leave a price above last year's. Dynacord's Powermate 1000-3 mixer fell from €3,859 to €3,649 this week, 22% above its €2,989 in August 2025. Focusrite's Clarett+ OctoPre is at €699, 21% above 2025, and Sequential's Prophet REV2-8 at €2,299, 15% above its €1,999.
Our Cyber Deals board marks every deal the same way: lowest since August, back at an earlier low, or just its usual price.
Where the numbers come from. Thomann's partner feed, which we read every night; our records hold a full snapshot from August 2025 and every night since August 17, 2026. A cut counts as real when the old price had held for at least 14 days and the new price is the lowest since August 17, 2026. "Same as an earlier low" means the new price equals a price we recorded since August 17. Prices are in euros; current dollar prices are Thomann's US prices.
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Denis Kataev runs AudioFu. Every night the site records the prices of more than 38,000 instruments and studio tools at Thomann, and he writes about what those numbers show: what got cheaper, what just arrived, and which discounts are real.
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