Applause
United Kingdom, est. 1970s · 19 products across 1 categories
About Applause
Applause guitars emerged in the late 1970s as a subsidiary of Selmer, capitalizing on the burgeoning interest in affordable, mail-order instruments. Initially known for their distinctive roundback designs, Applause quickly gained popularity for offering unique aesthetics and playability at accessible price points. While not a traditional powerhouse, Applause carved out a niche for itself within the entry-level and intermediate acoustic guitar market.
- • Unique aesthetic and comfortable roundback designs
- • Good value for the money, excellent entry point
- • Wide range of body styles caters to varied tastes
- • Relatively easy to play for beginner and intermediate players
- • Build quality can be inconsistent across models
- • Materials often reflect the budget-friendly positioning
- • Limited high-end appointments or premium features
- • Resale value is typically lower than more established brands
Applause Products
Applause Jump Dark Matter
Other Acoustic Guitars
Applause AEJ96-1 Jumbo Cut Electro
Jumbo Acoustic Guitars
Applause AED96-5HG Black Gloss Electro
Dreadnought Acoustic Guitars
Applause AAP-96-AN OOO Vintage
Folk Acoustic Guitars
Applause AAD96-M Mahogany
Dreadnought Acoustic Guitars
Applause Jump OM CE Peach
Folk Acoustic Guitars
Applause Jump OM CE Celeste
Folk Acoustic Guitars
Applause Jump OM CE Lipstick
Folk Acoustic Guitars
Applause Jump Slope Shoulder Lagoon
Dreadnought Acoustic Guitars
Applause Jump Slope Shoulder Peach
Dreadnought Acoustic Guitars
Applause Jump Slope Shoulder Celeste
Dreadnought Acoustic Guitars
Applause Jump Slope Shoulder Lipstick
Dreadnought Acoustic Guitars
Applause Elite AEB4-7S
4-String Acoustic Basses
Applause Elite AE44-7S
Roundback Acoustic Guitars
Applause Jump Blank Canvas
Other Acoustic Guitars
Applause AAO96-M Orchestra Mahogany
Other Acoustic Guitars
Applause Jump OM CE Lagoon
Folk Acoustic Guitars
Applause Elite AE44-4S
Roundback Acoustic Guitars
Applause Traditional AB2412-5S
12-String Acoustic Guitars
Frequently Asked Questions About Applause
Applause guitars were primarily manufactured in Asia, predominantly in Japan and Korea, under contract with Selmer. Production locations shifted over the years depending on cost and availability.
They are a reasonable choice for beginners, offering a comfortable feel and accessible price point to learn the fundamentals, though more advanced players might find limitations.
Applause pioneered and popularized the roundback acoustic guitar design, deviating from the traditional flat-top shape for a visually unique and often more comfortable playing experience.
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